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Attraction Marketing Or A Franchise, Which Is Best
By: Gerald Lewis

What is a franchise and why do people like to invest in them. Usually to the sum of thousands, if not tens of thousands, to buy into them and then another ton of money to operate. What is the attraction?

First, a franchise has a yellow brick road mentality. Everything is laid out for you, no guess work as to what to do next. Everything is step by step and all you have to do is follow what and how the parent company has set up for you making your success almost guarenteed. I don't think anyone buys into a Mcdonalds franchise because they have a burning desire to sell hamburgers. They buy in because of the proven marketing system they has in place which all but guarentees their success. All they need to do is come up with 500,000 to a million+ and some operating expense money and their in business. If you have that kind of money, go for it.

Another reason is the idea that "your not in this alone". Once in business, they have their company reps that will come around from time to time to see if you need help or advice. Of course they are also there to make sure your following all company proceedures. If your not, you could be penalized and perhaps even lose your franchise. I don't call that being in your own business if their is someone out there who can take it all away as quickly as you bought into it.

I once owned a small cleaning franchise that cost me about $12,000 up front to buy in for the privilege to represent their company. This was one of the smaller packages. However they it easy to get into business. They set up cleaning accounts, credit accounts at area supply houses so I could walk in and out with the supplies I needed on the strength of the parent company credit backing.

But all this cost more money. There were franchise fees based on monthly billiable business, book keeping fees, commisions for salesmen out there getting you more business. All this on top of the 12,000 buy in fee. Does this sound like it could get expensive? In many cases you were simply buying yourself a higher paying job since most of what you did was by your own efforts. This meant 7 days a week and 8-10 hours a day. Sound like something you want to get involved in?

Now, what does this have to do with the franchising and the attraction marketing process?

In many franchise situations, before they give you the keys to the kingdom, they require you attend a company school or training program. Mcdonald has something called hamberger university. You can learn the Attraction marketing process the same way.

There a university through which you can learn click by click, step by step, how to create a web of content through the internet with hundreds and soon thousands of links all pointing back to you and your product. You will also learn how to take many of the tools we keep hearing about, everytime we visit a web site that seems interesting to us, and link them all together with one purpose only, to send people to your web site and product already interest in what you have to offer.

With a franchise form of business, you will never need to guess what to do next. You will have a point by point system all set up for you to follow. The attraction marketing process will do exactily the same with one big exception. Attraction marketing is strictly generic process. learn it and simply product inwhether it be online or offline. So if your new to internet marketing or been around the block a few times without getting the results you have been hoping for, you need this system. It works!

Within in a short time, and we are talking only months and not the years normally associated with building a business, you will find that people are looking for you. They will know who you are and what you have to offer. You are now the hunted and not the hunter. Can you imagine how quickly your business and income will grow if all these people were looking for you and you only need to spend your time and money with people wanting to do bisness with you.

Oh! I almost forgot another very important fact about this attraction marketing process. You can build your business on a very low budget. Most of what you learn will be teaching you how to market cost free or at least at a very low cost. This is the last system you will ever need to know to be successful at internet marketing. Make no mistake about the fact you need to know how to market. Marketing is the life blood of any business so you may as well use the best.

Thank You

Jerry Lewis

Article Source: http://www.jblmarketing.com/articles

My name is Jerry and I am of the over 50 generation and well aware of the problems we are facing in todays economic environment. The older population is usually the first to feel the sting of layoff and job cuts. We can either do nothing about the situation or find something to avoid the situations that go with these problems. My own internet business is one viable solution. renegaderunway.org or renegaderunway.com

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